About me

I’m a multidisciplinary designer, illustrator, and communication specialist with over a decade of experience creating visual stories that connect, inspire, and resonate. My work spans branding, editorial design, children’s books, internal communications, digital campaigns, and environmental design — blending strategy, creativity, and a keen eye for detail.

Trained in Graphic Design (Level 5 BTEC), Advanced Media Design, and visual communication techniques across comics, photography, lighting, and web design, I move seamlessly between mediums while maintaining a cohesive creative voice.

I thrive in collaborative and independent settings, turning ideas into polished, meaningful experiences. My goal is simple: create work that is beautiful, effective, and unforgettable.

Cape Epic 2026: Ride in Style

Task: Design four cycling outfits for Cape Epic 2026 — one for each company: LCS, Bay Shipping, YJL, and Daimler Trucks — creating a cohesive visual identity while allowing each brand to shine individually.

Approach & Process: I explored creative ways to link transport and cycling, developing slogans and colour schemes that reflect each company’s identity. Concepts were presented in a PowerPoint deck to showcase slogan ideas, branding cohesion, and unique visual elements.

Execution: Designs were created as vector artwork in Adobe Illustrator, with Pantone colour codes for seamless production by the printer. Presentation visuals were edited in Photoshop for portfolio purposes, ensuring the project communicated both style and functionality.

Outcome: Stylish, coordinated cycling outfits that unify the companies visually while maintaining individual brand identity — ready to hit the road in both form and function.

Brand Identity Redesign: LCS Group, YJL & Bay Shipping

Task: Collaborate with the Brand Manager to redesign the corporate identities for LCS, YJL, and Bay Shipping, creating a cohesive visual language across the group while preserving each brand’s unique character.

Approach & Process: Conducted a full audit of existing branding, identifying areas for refinement. Developed refreshed logos, colour palettes, and style guidelines to ensure consistency across all platforms and media. Close collaboration with the Brand Manager ensured alignment with company values and market positioning.

Execution: Designed updated logos and visual assets for all three brands, including precise colour codes for print and digital use. Coordinated brand implementation across corporate materials, marketing collateral, and websites.

Outcome: A unified, modern, and professional visual identity that strengthens the group’s presence across all channels. The redesign is live across the websites:

Company Profiles: Branded to Shine

Task: Design professional and visually cohesive company profiles for the Group: LCS, YJL, and Bay Shipping, ensuring each piece communicates the brand clearly while standing out to clients and stakeholders.

Approach & Process: Developed a consistent visual language across all profiles, aligning layouts, typography, and imagery with each company’s refreshed brand identity. Focused on clarity, readability, and aesthetic impact to enhance brand perception.

Execution: Designed print-ready profiles and accompanying marketing materials, including flyers, using Adobe Illustrator and Photoshop. Ensured all assets were aligned with brand guidelines and optimized for both print and digital distribution.

Outcome: A unified set of profiles and collateral that professionally represent the group, capture attention, and reinforce brand identity across all platforms.

Vehicle Branding – LCS & YJL Fleet

Task: Create a refined, understated, and unmistakably recognisable visual identity for the combined LCS and YJL fleet — from long-haul trucks to company bakkies — ensuring the brand turns heads without shouting for attention.

Approach & Process: Produced a series of clean, modern mock-ups that echoed the group’s professional aesthetic. Partnered closely with printers to fine-tune vinyl colour options, scale, and placement, ensuring consistency across every vehicle, big or small.

Execution: Delivered the final artwork and oversaw the full application process, safeguarding brand accuracy and visual harmony from the design studio to the workshop floor.

Outcome: A unified fleet presence that lifts both brands’ visibility on the road — polished, reliable, and unmistakably LCS & YJL. The designs translate corporate identity into everyday impact, kilometre after kilometre.

See it live: LCS Facebook post

Indoor & Outdoor Signage – Concept to Installation

Task: Design a full suite of indoor and outdoor signage that strengthens the LCS visual identity across offices, depots, and public-facing spaces.

Approach & Process: Crafted detailed concepts in Illustrator and Photoshop, developing clean, high-impact layouts tailored to each space. Built polished PowerPoint presentations to demonstrate real-world placement, helping management visualise the final installations with clarity and excitement.

Execution: Prepared production-ready artwork, collaborated with fabricators on materials and finishes, and ensured each sign echoed the brand’s tone — modern, grounded, and unmistakably LCS.

Outcome: A cohesive signage system that elevates every environment it touches. From reception walls to depot exteriors, the final installations deliver clarity, confidence, and visual charm. And yes… it looks stunning. Happy boss, happy life indeed.

BLY Employee Engagement Campaign

Task: Uplift employee morale across the Group: LCS, Bay Shipping, and YJL by creating an engaging, fun, and motivational visual campaign.

Approach & Process: Brainstormed with the Brand Manager, drawing inspiration from gaming culture (Vault Boy from Fallout) to design a unique mascot. Developed a positive “propaganda” style to creatively communicate messages, using the acronym BLY — representing Bay, LCS, YJL — as a unifying theme.

Execution: Designed the BLY character and applied it across multiple touchpoints: newsletters, motivational and educational posters, WhatsApp posts, safety posters, and internal competitions. Developed messaging and visuals to be both fun and morale-boosting while remaining aligned with corporate branding.

Outcome: A highly engaging, instantly recognisable mascot that has received excellent feedback from management and employees, effectively boosting engagement, morale, and internal communication across the group.

Magazine Articles & Design

Task: Design visually engaging magazine articles that complement content, uphold editorial standards, and enhance reader experience.

Approach & Process: Develop layouts and graphics tailored to each article, ensuring alignment with the magazine’s style and messaging. Collaborate closely with editors to proofread and fine-tune content for clarity, accuracy, and visual appeal.

Execution: Produce print-ready designs using Adobe InDesign and Photoshop, coordinating with printers to manage colour, sizing, and overall production quality.

Outcome: Professionally designed, polished magazine articles and issues that combine editorial integrity with visual impact — delivering a cohesive, high-quality reading experience from concept to final print.

Oil Paintings of Company Trucks

Task: Create a series of oil paintings celebrating LCS trucks, showcasing the company’s fleet while adding an artistic touch to the office environment.

Approach & Process: Translated the dynamic presence of the trucks into detailed, expressive oil paintings, balancing realism with artistic interpretation. Focused on composition, colour, and lighting to capture the essence of each vehicle.

Execution: Completed multiple oil paintings of key trucks in the fleet, personally delivering and installing them in the head office reception and hallways.

Outcome: A unique collection of artwork that blends personal creativity with corporate identity, enhancing the office environment and celebrating the company’s presence on the road. The paintings remain a distinctive, admired feature of the workspace.

See it live: Instagram